For a good ranking in search engines especially in Google links from other websites to the own site are very essential. It is for sure not bad to know something about the special kinds of Links.
You can exchange links with another website. For that reason you contact the webmaster and offer him a link. If he agrees you obtain a backlink from his site to your website. Because both websites link to each other there are Two Way Links or reciprocal links. You should make sure that you get links from related sites, it will be better appreciated by Google. Look for links from your competitors, they are most related. But you would rather sell your own product and do not want to recommend the product of your competitors. more..getting many backlinks
By the way a Two Way Link is not very important for a good position in Google, sure it is still better than no link. Google loves One Way Links. This is a link from another website to your site and there is no link from your site to the other website. You can get such links from web directories. But they are not very important for search engines. Since they are very related, One Way Links from your competitors would be again the best. You sure have problems to find someone who gives you a link for nothing in return.
However if you have two partners B and C, you can proceed in a different way. You (A) link to B and B doesn’t link back to you (that would be reciprocal) he links to C. C then links to A. Everyone gets an incoming link, but for which there is no direct outgoing link. All are linked in a triangle: A -> B -> C -> A. Search engines evaluate each incoming link as a one-way link. This is the best for your ranking. more..getting many backlinks
So with intelligent linking you can achieve better ranking if you have many websites. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. Thousands of websites of the members are linked together. The three- or polygonal linking takes place over the network for a low monthly payment. more..getting many backlinks
