In reality, the majority site owners would like to understand how to rank high in Google Yahoo & MSN. To do it you’ll either have to learn SEO (search engine optimization) or hire a geek to do it for you.
Search engine optimization sounds like a terrifying thing to get the hang of and while the worm hole does run very deep with what seems like bottomless complexities, it’s actually quite easy to get a grasp of the basics.
Actually the basics are all you have to know to get your web property advancing up into the higher positions of the SERPS (search engine results pages) with all the advantages that brings.
Any high ranking site owner will tell you that a prime listing on Google can utterly flood your site with people all champing at the bit to find out what you can offer them. To achieve this we all have to learn how to rank high in Google.
When you’re sitting pretty in Google the other search engines usually follow suit, which is a welcome bonus.
The technicalities are beyond the scope of this article but at its most elementary it comes down to two dominant factors.
1. On page factors.
2. Off page optimization.
While #1 is necessary it is the off page jobs you do which will surely build your rankings. Off page optimization mostly boils down to procuring links from third party web sites.
The engines regard a link from one page to another as a vote. The more links which flow to a page the more popular that page is deemed to be and the ranking rises. Of course that is a very simplified breakdown but it’s the fundamentals of ranking.
There are many different classifications of link. Some deliver the goods much better than others for ranking purposes. The very best links you can get your hands on are in-context plain text links which are rich in anchor text. Sound perplexing? It needn’t be.
I’ve run out of rope in this article but if you need more information I’ll be pleased to provide you with an analysis of your web site for a small fee. I’ll recommend keywords you should be targeting and how to get in-context inbound text links based on those keywords.
To get your site check up just email me (Camrose) here: linkquest AT servr.org (replace the AT with @)
–This piece is brought to you by the in-house team at Eco Web Design. A busy site devoted to green web hosting and affordable web design.
